Our brand, used right.
Logos, colors, type, and the rules that hold them together. If you're writing about DealMachine or putting our name next to yours, everything you need is on this page.
Logos
Approved logo treatments
The icon mark is the orbit: six facets closing around the D. The wordmark pairs it with our name. Use blue on light backgrounds, white on dark surfaces, black for monochrome needs, and the print-blue files for CMYK workflows.
Colors
Cyan for the mark, teal for everything else
The two cyans belong to the logo — don't use them for buttons, links, or backgrounds. Product surfaces, actions, and marketing use brand teal on light paper or deep navy. Click any swatch to copy its hex value.
Logo colors
Product palette
Teal scale
50 through 950. The full ramp behind our light and dark themes — anchor on #0D9488 in light contexts and #14B8A6 in dark ones.
Typography
Space Grotesk speaks, Inter works
Two typefaces, both free on Google Fonts. Space Grotesk is for display moments — headlines, big numbers, anything that should stand out. Inter carries everything else: body copy, buttons, labels, and data.
Every property. Every owner.
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DealMachine helps real estate professionals find property opportunities, understand who owns them, and turn that intelligence into outreach. Inter keeps long passages, dense tables, and small labels readable at any size.
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Logo usage
A few rules keep it recognizable
Use the supplied files
Always start from the downloads on this page. Never redraw, retype, or trace the mark.
Pick the right version
Color logo on white or very light backgrounds. White logo on dark colors, photos, and video.
Give it room
Keep clear space around the logo of at least a quarter of its width on every side.
Keep it legible
Don’t render the icon below 24px or the wordmark below 120px wide.
Our name
One word, two capitals
It's DealMachine — written as one word with a capital D and a capital M, everywhere, every time.
Need something else?
Working on a story, partnership, or integration?
If you need an asset or format that isn't here — or you're not sure whether a use is on-brand — just ask. We're happy to help.